One Page With Everything, and the Credit in Your Footer
A press kit is the single link you send when somebody needs your material and you do not want to send five attachments. A journalist writing you up, a festival building a program, a producer putting together a deck. One address, everything on it, nothing to chase.
What is on it
Your bio, your headshots at print resolution, your credits, your press coverage and a contact route. The two things people actually come for are the downloads, so those are worth knowing about specifically.
Headshots download at full original resolution rather than the size the page happens to display them at. A publication needs the original, and a web-sized crop is useless to a printer. Print-ready headshot downloads covers which images you expose this way, because it is a choice rather than all of them.
Your resume downloads as the file you uploaded, correctly named, so it opens rather than arriving as something the browser cannot identify. That is covered in uploading a PDF resume.
The press kit is one shared page used by every design. Your site's look carries across it, but the layout is consistent, which is deliberate: the person opening it is working, not browsing, and they should find the same things in the same places every time.
The credit in your footer
One codebase serves six sibling brands, and your account records which one it belongs to. The credit in your footer follows that.
So a composer's website reads "Built with Web For Composers" and links there, rather than pointing their visitors at a product for actors. That is not a cosmetic detail. A credit in a footer is a recommendation, and recommending the wrong thing to somebody who has just been looking at a composer's work is worse than recommending nothing at all.
One place makes that decision, so it cannot disagree with itself from one design to another.
Open yours and click both buttons
Download both versions of your headshot and download your resume. It takes a minute.
The reason to actually do it rather than assume: this is the page you send to people who are deciding something about you, and it is the page you personally look at least often. Everybody checks their home page. Almost nobody opens their own press kit.
Related: press kit pages and press pages. On why it earns its place, the press kit guide and an online press kit.
